Your Show or Digital: What Matters Most?
“Is our show or digital more important?” That’s a question I hear often from talent and programmers. Today’s personalities are expected to do everything: host a radio show, a podcast, a YouTube [...]
“Is our show or digital more important?” That’s a question I hear often from talent and programmers. Today’s personalities are expected to do everything: host a radio show, a podcast, a YouTube [...]
Evaluating the competition is one of the most underused growth tools for radio shows. Many teams either ignore competitors or pay attention only when the ratings come out. But when done [...]
When I was a young PD, some managers would urge me to conceal ratings from talent. Most often, because when ratings were high, they didn’t want talent letting them go to their head, or worse, [...]
A recent Gallup Survey and The Hollywood Reporter’s Morning Consult poll reveal what most of us already sense: public trust in “the media,” radio, TV, and newspapers has hit another low. Only 28% [...]
The most valuable asset you have as a talent isn’t your last Nielsen trend; it’s your brand. The most successful hosts extend their brand well beyond the studio. They launch podcasts, host live [...]
I worked with Patrick Davis when he was the Operations Manager for the syndicated Kidd Kraddick in the Morning Show. Kidd trusted and respected Patrick more than any other programmer. His career [...]
Following another relentless round of layoffs and budget cuts, iHeart Media chairman Bob Pittman’s comments reignited radio’s still-raging debate about local versus syndication. The essence of [...]
Legendary investor Warren Buffet once said, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.” A new [...]
During a coaching session this week, I heard a familiar response about awards shows: “I stopped watching awards shows years ago.” It’s become a popular refrain for the media to trash awards [...]
In the first two seasons, Ted Lasso was a cultural and ratings sensation. It singlehandedly boosted Apple TV’s subscription rate. The show won a ton of Emmys, and the main characters were doing [...]