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In the first two seasons, Ted Lasso was a cultural and ratings sensation. It singlehandedly boosted Apple TV’s subscription rate. The show won a ton of Emmys, and the main characters were doing [...]

A surprising fact from ratings data: The percentage of your station’s afternoon/evening audience that has never listened to your morning programming is high. Why? One major reason is you haven’t [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Years ago, it was more accepted for big-name personalities to be temperamental, uncooperative divas. In media today, most companies don’t tolerate drama. The only exception is talent who have [...]

In the late-80s, Mark St. John (Leighton Group Director of Programming) and I collaborated to build a new morning show for I95 Birmingham. We had a fun and lively dinner with two talents meeting [...]

In a non-pandemic year, movie studios plan their blockbuster film releases for certain calendar dates. For example, the newest James Bond film No Time to Die was scheduled for November 2019, [...]

O’Reilly Auto Parts or Walgreens are likely spending tens of thousands of dollars running commercials on your radio station. Yet, so many stations don’t take advantage of the free advertising on [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

The Randy Lane Company has long recognized the power of endorsements by the talent we coach. One of the positives of the pandemic is that high trust radio and podcast personalities have [...]

“Marketing in a pandemic.” Sounds so tough it could be the next hot heavy metal band name. From appropriate messaging to budget and bandwidth stressors, our clients are asking how to market their [...]