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What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose [...]

Randy Lane recently wrote about the one thing all great media presenters have in common: planning. Planning requires discipline, which is defined as “training oneself to do something in a [...]

You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, and so forth. A trending story benchmark can make your [...]

Thanks for the feedback on social media concerning our blast this week on handling the Capitol Hill riots. Some music stations avoided the topic completely. Others were unsure of how much and how [...]

Syndicated shows have proven that great shows can succeed with zero local content. Radio is experiencing another burst in syndication this year. Concurrently, we see the appeal of local content [...]

The most crucial question about your brand today is, what makes you different? In the 2016 election, all polls and pundits predicted Hillary Clinton winning by a wide margin. Yet one poll that [...]