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How did Microsoft measure goldfish’s attention span to be 9 seconds and humans’ to be 8? Well, they didn’t research goldfish attention spans. It turns out that’s a myth you’ve [...]

Research studies reveal people get bored during meetings and presentations within ten minutes. A recent Finnish study of 380 virtual work meetings found viewers feeling drowsy (and some nearly [...]

Your audience is in a damn big hurry. Consider these recent media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song is now 3:33. In [...]