Radio programmers have long believed contests persuade people to listen and listen longer. We are the only major medium still running them to encourage listening and to create awareness. The [...]
Why do some shows set up interactive topics that attract an overload of engaging responses and others get boring lists or zero responses? Interactive topics with listeners by phone, text and [...]
Routines are useful, but the downside is they can create rote behavior. In real life, breaking news, a loud noise, or the ping of an incoming text disrupts our patterns and forces us to pay [...]
I recently had a laugh-filled reunion lunch with Jonathon Rush, Gary David, and Gary “Thrills” Mills of iHeart Radio in Columbia, South Carolina. We reminisced about fun times at CHR WNOK in the [...]
