Archives

Knowing how your brain works sets you up for exceptional performance. Dr. John Medina’s book, Brain Rules, reveals scientific studies that directly apply to radio and podcast performers and [...]

In a coaching session with the DJ Walker Morning Show at Cumulus’ Kat Country Stockton, we brainstormed how to set up a story with an emotional hook about a mother who had a home salad bar for [...]

What if you had a higher volume of creative ideas, your critical thinking was sharper, or your attention more focused? You would be a more innovative talent and a more dynamic and persuasive [...]

Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to [...]

Research studies reveal people get bored during meetings and presentations within ten minutes. A recent Finnish study of 380 virtual work meetings found viewers feeling drowsy (and some nearly [...]

Routines are useful, but the downside is they can create rote behavior. In real life, breaking news, a loud noise, or the ping of an incoming text disrupts our patterns and forces us to pay [...]

Your audience is in a damn big hurry. Consider these media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song length is now 3:17. In [...]

In the film industry, a logline is one or two sentences that explain the movie’s plot. To get the attention of producers, screenwriters must devise clear, concise, and captivating loglines. [...]

Captivating storytelling is one of the most valuable skills you can develop to connect with an audience and advance your career. Stories are central to all forms of communication including [...]

You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, and so forth. A trending story benchmark can make your [...]