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Routines are useful, but the downside is they can create rote behavior. In real life, breaking news, a loud noise, or the ping of an incoming text disrupts our patterns and forces us to pay [...]

Your audience is in a damn big hurry. Consider these media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song length is now 3:17. In [...]

In the film industry, a logline is one or two sentences that explain the movie’s plot. To get the attention of producers, screenwriters must devise clear, concise, and captivating loglines. [...]

Captivating storytelling is one of the most valuable skills you can develop to connect with an audience and advance your career. Stories are central to all forms of communication including [...]

You often hear radio features named Trending Now or Trending Topics with a mix of breaking news, entertainment updates, fads, weird news, and so forth. A trending story benchmark can make your [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

The new year has not been a happy one for many air talents and programmers. Many of you were let go AND you were doing a good job. I know how much that sucks because it happened to me with Viacom [...]

Most people have heard the saying it’s more important how you say something than what you say. In my experience, this is an easy concept to understand, but much harder to put [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Howard Stern built his reputation discussing taboo subjects and spouting off-limit language on air. With the publication of his new book, Howard Stern Comes Again, and his many book tour [...]