Intentions, Declarations, or Resolutions?
By the first week of the new year, many people are already wobbling on their resolutions. Estimates point to about 20-25%. We’ve all been there. Additionally, many people use the [...]
Five Ways to Promote Morning Shows in Other Dayparts
A surprising fact from ratings data: The percentage of your station’s afternoon/evening audience that has never listened to your morning programming is high. Why? One major reason is you haven’t [...]
Do You Need to Decenter?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The Power of One
“What is most personal is most universal.” Carl R. Rogers Do you know someone who has been affected by breast cancer? I’m betting your answer is yes. Breast cancer is the most common form of [...]
Dave Ryan Reacts to Minneapolis Tragedy
When a tragedy like the George Floyd murder happens, some on-air shows say, “our station won’t let us touch topics like this,” or “our show is a haven from negative topics.” Since listeners often [...]
Marketing Life Cycles
All brands go through four distinct marketing life cycles, according to Theodore Levitt, a Harvard Economics professor and editor of the Harvard Business Review. He identified the stages of [...]
