What are the characteristics you need to become a successful radio/podcast personality? That’s a question I get from people starting podcasts and from young people beginning their radio careers. [...]
The most interesting characters have what we call “skewed opposite” traits. They have opposing endearing characteristics and flaws that make them relatable. Jeff McHugh looks into the [...]
Personalities will be even more crucial to the success of FM and podcasting in the future because of an increasing trend: social isolation. 40% of Americans reported in a 2018 study that they [...]
