Archives

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

“I don’t listen to radio.” You have probably noticed more people saying that in recent years. Sometimes, concerned broadcasters ask me about the uncertain future of AM/FM, and I [...]

“It’s your ear more than your eye,” said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important [...]

There’s an adage in the film and television business that “if we don’t care about the characters, nothing else matters.” That holds true for radio and podcast shows as well. The likability factor [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

We received positive feedback on my recent article, Updating Your Station Brand, which included ideas like: Promote your star talent at least as much as your music — if not [...]

Dictionary.com defines drama as “a dialogue or story involving conflict or contrast of character.” The most listened to audio shows and the most viewed TV shows are fueled by high drama. [...]

The most interesting characters have what we call “skewed opposite” traits. They have opposing endearing characteristics and flaws that make them relatable. Jeff McHugh looks into the [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

“It’s your ear more than your eye,” said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important [...]