Community Is the New Local
Since COVID-19, local content has continued to grow in popularity among all radio listeners. Jacobs Media’s Tech Survey reveals that local among women and millennials is even more vital. [...]
The World’s #1 Brand
Taylor Swift is moving the needle more than any media personality, celebrity, influencer, or politician. Besides being a talented singer, songwriter, and musician, she’s also a positive role [...]
Why Stories Drive Donations
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Align Charity Support With Your Personal Life
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
What Are You Known For?
Today, successful brands stand for something bigger than their product, service, or show. For example, Patagonia is active in supporting our planet and climate change. Being known for [...]
Call Them Out – Holiday Version
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Why One Person Is Stronger Than Many
Which of these stories has more bloodshed; the original Star Wars or Game Of Thrones? Most people would say Game Of Thrones. But on CBS’s 60 Minutes, Game of Thrones writer George R.R. Martin [...]
Your Show Is Under Attack
Broadcast radio is sharing more and more audience with streaming music and podcasts. You will share more in-car audience in the future with video, books, and games as self-driving autos take the [...]
Charity: Are You Doing It Wrong?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Charity: Are You Doing It Wrong?
The upcoming holiday season brings many opportunities for your show to give back to the community through coat drives, toy drives, donation drives and radio-thons. But PPM data proves that the [...]
