Enhance Your Market Value
Years ago, it was more accepted for big-name personalities to be temperamental, uncooperative divas. In media today, most companies don’t tolerate drama. The only exception is talent who have [...]
Randyism
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Let’s Get Personal
In the heart of the pandemic, I wrote an article about the need to increase brand loyalty. Loyalty continues to be the crucial component to keep your brand thriving as we are hopefully [...]
Personal Appearances 101: Before You Go
On-air personalities have a calendar full of appearances, promotions, and events in the summer months. Promotions and events are opportunities for you to make new fans and to solidify [...]
How to Avoid the Pitfalls of Radio Endorsements
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How to Avoid the Pitfalls of Radio Endorsements
by Dave Ryan Endorsements are great. They pay well. They usually get us some sort of cool product to try or use. And they give us a little extra job-security because the station is going to want [...]
