What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose [...]
In the late-80s, Mark St. John (Leighton Group Director of Programming) and I collaborated to build a new morning show for I95 Birmingham. We had a fun and lively dinner with two talents meeting [...]
If it is your goal to do a podcast, simply whip out your mobile device, open one of the many podcast apps, and press “record.” For many, doing a podcast could be fulfilling for the host, but it [...]
