The Emotional Scale Exercise
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Ordinary To Extraordinary
By Mike Donovan and Randy Lane What’s the most effective way to immediately make an emotional connection to listeners? Talk about what your listeners are talking about. The most topical, viral [...]
Dead Air Is Good
When many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t find a song or commercial, and for the life of me, I [...]
Your Listeners Want Local
Many of us are feeling disconnected, lonely, fearful, nervous and even panic stricken during this quarantine. Radio’s secret sauce, its relevance and distinction among all media, is companionship [...]
And the Winner Is… Personality Branding
The most crucial question about your brand today is, what makes you different? In the 2016 election, all polls and pundits predicted Hillary Clinton winning by a wide margin. Yet one poll that [...]
Dead Air: Friend or Foe?
When many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t speak, I can’t find a song or commercial, and for the [...]
Why One Person Is Stronger Than Many
Which of these stories has more bloodshed; the original Star Wars or Game Of Thrones? Most people would say Game Of Thrones. But on CBS’s 60 Minutes, Game of Thrones writer George R.R. Martin [...]
Insights from This Is Us
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Insights from This Is Us
I don’t always have time to watch the television show This is Us, but my wife, JoAnn, never misses an episode. When she catches me up on a show I’ve missed, it feels like Jack and Rebecca [...]
