Enhance Your Market Value
Years ago, it was more accepted for big-name personalities to be temperamental, uncooperative divas. In media today, most companies don’t tolerate drama. The only exception is talent who have [...]
Local Talent Working Long Distance
The biggest obstacle in hiring good talent is often geography. Smart broadcasters know that the survival of AM/FM radio depends more on talent than music alone. But finding personalities has [...]
Live Spots and Endorsements
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Future Trend: Get in the Companionship Business
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Is Radio Dead?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Kvj: Dysfunctional Characters Discussing Hot Topics
They have massive morning ratings, a podcast that averages 10,000 downloads daily, and KVJ TV. KVJ – Kevin, Virginia & Jason, WRMF West Palm Beach generate some of the most innovative [...]
Why You Should Do Endorsement Commercials
When I worked with Jack Murphy at WKZL in Greensboro, one of the sponsors of his show was a coffee café called Kaffini’s. In some ways, Kaffini’s was the worst advertiser ever because [...]
Dos and Don’ts of Live Endorsement Commercials
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
What I Would I Do If I Were You
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How to Avoid the Pitfalls of Radio Endorsements
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
