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One of our morning show clients interviewed Larry King a few years ago. The cohost talked over Larry before he finished answering a question. Larry said, “Hold on, I wasn’t finished with my [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

“94.1 WXXX, the ’90s to now with Jack and Jill in the morning. It’s sunny and 63 at 7:25.” You’ve heard a verbatim script like this hundreds of times. In addition to sounding [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Why do some shows set up interactive topics that attract an overload of engaging responses and others get boring lists or zero responses? Interactive topics with listeners by phone, text and [...]

Do you ever feel bad about doing something poorly?Anything worth doing is worth doing poorly because doing it poorly is better than not doing it at all. We want perfection immediately. We avoid [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

In last week’s Content Ideas, we stressed the importance of drama to generate ratings. Here are four effective ways to create drama in your show. Storylines One of the best ways to engage [...]

During this frustrating period of quarantine, people can’t physically engage with friends and family. Loyal listeners build authentic relationships with their favorite personalities, and rely on [...]

How to act. Arrive early and stay late. Be on your best professional behavior. We do promotions to get votes, to cement important relationships, to increase the love. You are a rock and roll [...]