The Snippet Generation
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
What Brand Emotion Do You Own?
Jimmy Fallon says he spent years chasing a dream that wasn’t his. After his first stint at SNL, his goal was to become a movie star. He made two movies that bombed. Then he had a realization. “I [...]
Your Six Most Important Tasks
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How to Plan Emotion
Your show can have a stronger emotional impact using practices from motion pictures, theatre, stand-up comedy, and improvisation. After all, radio when done well is part of the entertainment [...]
Endorsement Commercial Dos and Dont’s
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Is Contesting Dated: Rebuttal
Last week’s blog on contesting drew a polarized response. We are not saying abandon contests; we advise radio stations to avoid designated caller and text contests that only engage the small [...]
Four Essentials for Great Talent
A young El Paso woman wrote to me about her first radio job. “I want to give it my all,” she said and asked my advice on what to read, learn and study. It has been 39 years since I stood where [...]
Charlamagne in the Hollywood Reporter
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Big Lies and Little Lies
Some say that “any press is good press.” Joe Rogan has been in the news for spreading harmful misinformation on his Spotify podcast. Our advice for broadcasters and podcasters in 2022 is the [...]
Toca Life World
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
