Familiarity Is Not Your Friend
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Build a Brand…They Will Come & Stay
Films, TV shows, sports teams, podcasts, and radio shows are built around well-branded personalities and performers. The same is true with authors. When airport passengers pick up a book for [...]
New Show Checklist
According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]
Creating Fresh Content
One of the top challenges for radio shows and podcasts is creating fresh content. That’s why we created a comprehensive daily planning checklist to help jumpstart new content [...]
Convert New Listeners to Fans
My wife JoAnn and I recently visited a popular sushi restaurant for the first time in Westlake Village where we live north of Los Angeles. The décor was beautiful and inviting. That’s where the [...]
ON VACATION? WHO’S MINDING THE STATION?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
