Avoid These Five Mistakes in Contesting
Do you ever watch television game shows like Jeopardy, Wheel of Fortune, or Family Feud? According to Nielsen, these shows average about 8 million viewers a week, but none of those viewers are [...]
Secrets of Contest Players
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Rock Your Personal Appearances
The great reopening is happening across North America. Last week we posted ideas for giveaways and in-person events. Here’s how to execute a flawless appearance. How to act. Arrive early and stay [...]
Five Radio Myths That Kill Success
When I was a 20-year old novice deejay at WMTY-AM in tiny Greenwood, South Carolina they said, “Never play two female artists back-to-back. It causes tune out.” Of course, that is not true and it [...]
Your Show Is Under Attack
Broadcast radio is sharing more and more audience with streaming music and podcasts. You will share more in-car audience in the future with video, books, and games as self-driving autos take the [...]
The Goal of Contesting
It is almost a cliché, that radio stations do contests and give away stuff. Unless you work for an NPR affiliate or the CBC, you were probably indoctrinated into the philosophy of contesting on [...]
The Goal of Contesting
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
