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There are many differences in the listening experience to radio shows and podcasts. Podcasts are more of a time investment, whereas, radio shows are typically listened to in short spurts. [...]

Your audience is in a damn big hurry. Consider these media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song length is now 3:17. In [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

In the latest addition of AdAge, M.T. Fletcher states that cable TV is dying, broadcast TV is on life support, and traditional sports like NFL football viewership have been declining. [...]

“94.1 WXXX, the ‘90’s to now with Jack and Jill in the morning.” You’ve heard this dictated script hundreds of times. The problem is that air talent can be triggered to go on autopilot [...]

Last week in Atlanta, I was coaching a team on the importance of starting a show, speech or presentation with an immediate knockout punch. A military veteran shared his version of the same idea, [...]

Last Monday morning shows all over North America were grappling with how to handle mass shootings over the weekend. Some shows took a deep dive while others never mentioned it. Here’s how three [...]

Last week, I had fun attending the Country Radio Seminar (CRS) in Nashville. Several people ask for a recap of my presentation. Here you go! Randy 1. America Wants to Escape The negative, bad [...]

Like all great content segments, start your show with a headline and content that grabs the listener’s attention. Condition listeners to know they will be entertained whenever they tune in. [...]