Updating Your Station Brand
Years ago, stations would thump their chest about transmitter size. 5000 watts! 50,000 watts! 100,000 watts! Mine is bigger than yours! My first programming job was at WWDM in South [...]
What a Character!
Remarkable characters are central to the success of every great radio show, podcast, and television show. Content-based shows typically achieve success quicker, yet they tend to decline in the [...]
Light and Dark Characters
The most interesting characters have what we call “skewed opposite” traits. They have opposing endearing characteristics and flaws that make them relatable. Jeff McHugh looks into the [...]
Is the Devil in the Details?
Human connection matters most to your audience during these uneasy times we are experiencing. Your stories reflect what matters to you, and they deepen your relationship with listeners. Effective [...]
Randyism
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Radio’s #1 Strength Is…
The isolation and separation we are experiencing has created a deep desire for human connection. With no fans in the seats, TV sports coverage has responded with crowd noise and human cutouts. [...]
