Archives

Films, TV shows, sports teams, podcasts, and radio shows are built around well-branded personalities and performers. The same is true with authors. When airport passengers pick up a book for [...]

There’s an adage in the film and television business that “if we don’t care about the characters, nothing else matters.” That holds true for radio and podcast shows as well. The likability factor [...]

The most crucial question about your brand today is, what makes you different? In the 2016 election, all polls and pundits predicted Hillary Clinton winning by a wide margin. Yet one poll that [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Personal brands are created by building a trust relationship with your clients and customers. People choose your brand because they know you, they like you and they trust you. No relationship [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

At The Randy Lane Company we stress the importance of likability to achieve success. People will respond positively to you if they like and trust you. Even jerks get a positive response if they [...]

Strong characters are core to the success of every great radio show, television show, video, and podcast. There are four types of character-based shows and each type has its own potential. Which [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]