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The primary reason that Americans listen to radio (besides that it is free) is for deejays and personalities. Memorable on-air characters are significantly more important to radio listeners than [...]

Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Is it better to have a radio/podcast show with a big-name star surrounded by sidekicks or an ensemble cast of equally talented players? Compare our industry to other entertainment. When was the [...]

In the classic film Good Will Hunting, a therapist, played by Robin Williams, coaches a troubled young man, played by Matt Damon, who fears sharing his true self with a woman he loves: [...]

Successful shows and podcasts today are usually ensemble casts; A team of two or more strong players contributing equally. The quarterback host makes space for co-hosts. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]