Radio Needs the Cheesecake Factor
“I don’t listen to radio.” You have probably noticed more people saying that in recent years. Sometimes, concerned broadcasters ask me about the uncertain future of AM/FM, and I [...]
From Sidekick to Center Stage
Successful shows and podcasts today are usually ensemble casts; A team of two or more strong players contributing equally. The quarterback host makes space for co-hosts. [...]
It Is Not the Thing
Comedian Jay Leno collects cars. Here are three cars that Leno owns today. Which will you remember three weeks from now? 1968 Mercedes 1933 Bugatti 1955 Buick Roadmaster — the car Jay lived [...]
Social Media That Works
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Why One Person Is Stronger Than Many
Which of these stories has more bloodshed; the original Star Wars or Game Of Thrones? Most people would say Game Of Thrones. But on CBS’s 60 Minutes, Game of Thrones writer George R.R. Martin [...]
First to Worst and Back to First
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How to Discuss Polarizing Topics
Audiences in the US today are more divided than ever. Many media hosts struggle with how to discuss certain controversial stories, and wonder if they should discuss them at all. Some radio shows [...]
How to Discuss Polarizing Topics
Audiences in the US today are more divided than ever. Many media hosts struggle with how to discuss certain controversial stories, and wonder if they should discuss them at all. Some radio shows [...]
Four Ways to App-Proof Your Show
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Four Ways to App-Proof Your Show
When I was a deejay at WWDM Columbia, back in the ’80’s, I could start the day telling listeners to “tune in for the new Michael Jackson song today at noon,” and they would. Today, [...]
