What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose [...]
In the late-80s, Mark St. John (Leighton Group Director of Programming) and I collaborated to build a new morning show for I95 Birmingham. We had a fun and lively dinner with two talents meeting [...]
According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]
Innovation distinguishes between a leader and a follower. – Steve Jobs MARKETING LIFE CYCLES – PART 2 By Randy Lane STAGE 3: Maturity/Success Success can be dangerous. When brands become [...]
