Archives

The most crucial question about your brand today is, what makes you different? In the 2016 election, all polls and pundits predicted Hillary Clinton winning by a wide margin. Yet one poll that [...]

Radio shows sometimes have a greeting or salute to/from the audience, and the stories behind how they got started are sometimes as fun as the greetings themselves. Years ago, Rush Limbaugh [...]

Podcasting is an excellent vehicle to expand and deepen your brand. More than 67 million people are listening to podcasts monthly. Commercial radio accounts for only about 1 percent of this [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Innovation distinguishes between a leader and a follower. – Steve Jobs MARKETING LIFE CYCLES – PART 2 By Randy Lane STAGE 3: Maturity/Success Success can be dangerous. When brands become [...]