The primary reason that Americans listen to radio (besides that it is free) is for deejays and personalities. Memorable on-air characters are significantly more important to radio listeners than [...]
Films, TV shows, sports teams, podcasts, and radio shows are built around well-branded personalities and performers. The same is true with authors. When airport passengers pick up a book for [...]
Jason Goodman, VP of Programming DBC RADIO and Randy Lane Imagine Spotify came first. Then imagine radio recently entered the media arena as a competitor. Spotify would [...]
Could you survive in the wilderness? The How Stuff Works podcast recently featured a survival skills quiz, with questions like: “What’s the single most important thing you need to survive [...]
A surprising fact from ratings data: The percentage of your station’s afternoon/evening audience that has never listened to your morning programming is high. Why? One major reason is you haven’t [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
There are many differences in the listening experience to radio shows and podcasts. Podcasts are more of a time investment, whereas, radio shows are typically listened to in short spurts. [...]
The bad news for radio: downsizing continues, revenues haven’t caught up to pre-Covid levels, commercial loads remain too high, listenership is declining especially with young people, music has [...]
Paul Kaye, VP of Music Brands and In House TV Productions at Rogers Sports and Media in Canada, and one of North America’s top programmers and talent coaches, will be a featured speaker at next [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]