Four Essentials for Great Talent
A young El Paso woman wrote to me about her first radio job. “I want to give it my all,” she said and asked my advice on what to read, learn and study. It has been 39 years since I stood where [...]
George Carlin’s Creative Process
Judd Apatow’s documentary, George Carlin’s American Dream, impeccably demonstrates the three-step process for becoming a successful media personality. The film illuminates Carlin’s [...]
How Long Should Your Video Be?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
So Many Platforms, so Little Time
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
So Many Platforms, so Little Time
Busy media talent are dividing their time between on-air, social media, blog pages, website content, events, station concerts, and podcasts. Is it all worth it? Consider which of those tasks are [...]
Hey Radio, Are You Utilizing Snapchat?
The number one question we get from our clients about social media is, “How the hell do we connect to our audience with Snapchat?” In a nano-second, Snapchat has become the darling of social [...]
