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Radio show producers have gone full circle. They were a luxury position in the ‘80s, a must-have in the early 2000s and back to a luxury position today. Even if you are in a big market, chances [...]

O’Reilly Auto Parts or Walgreens are likely spending tens of thousands of dollars running commercials on your radio station. Yet, so many stations don’t take advantage of the free advertising on [...]

We received positive feedback on my recent article, Updating Your Station Brand, which included ideas like: Promote your star talent at least as much as your music — if not [...]

Now that the cume is slowly returning to morning drive, don’t let them leave! We’ve experienced constant change during Covid, and listeners are unlikely to make another change and switch [...]

It’s the End of the World as We Know It – R.E.M. Covid continues to inflict instability on all of us, including morning radio. Cume is down as much as 50%, tune-in has shifted forward 75 [...]

Q: When should a morning show begin and end? A: Start the show by 5 a.m. or at least 5:30 either live or running best of content. Repurposed A-level content between 5-6 a.m. gives the show a [...]

Is it more impactful to run ten second talent-voiced teases for tomorrow morning’s show or to play brief clips of great audio from the show? Clips from the show are a hundred times more [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

By Angela Perelli  Randy and I are going to devote the next few posts to production values — stagers, beds, show opens, promos, etc. If you have any specific questions about production [...]

Morning air talent are often frustrated by the time it takes to produce show promos. While they are time consuming, promos and other imaging pieces are worth the time invested. Shows that do a [...]