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Pixar knows how to hook an audience. Within seconds, they pull you into the story. Why does this work? Because it gives us something to care about, quickly. Something’s at stake, and we’re [...]

One of the most popular and effective exercises I do with on-air personalities is the Ben and Jerry’s Exercise. It is based on a story I heard about Ben and Jerry’s ice cream and how they [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Your audience is in a damn big hurry. Consider these media headlines and think about what they mean for your radio show or podcast. Shorter hit songs. The average pop song length is now 3:15. In [...]

Comedian Jay Leno collects cars. Here are three cars that Leno owns today. Which will you remember three weeks from now? 1968 Mercedes 1933 Bugatti 1955 Buick Roadmaster — the car Jay lived [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

There are no hard and fast rules for mic order on radio shows. Who talks first, second, third, etc.? There are highly successful shows with a fixed mic order AND there are highly successful shows [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

If you are a reader of our newsletter, you may recall my adventure trying improvisational theatre last spring. Despite how terrible I was, I grew a lot from the experience. I signed up [...]