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In our workshops, we define each player’s role on the show. We identify the mic order, who is the heart of the show, who is the lightning rod player, and so on. One of the most crucial [...]

Listeners form an emotional bond with on-air hosts, and when a show is successful, it feels much the same as an in-person connection.  An early step in deep relationships is learning a name. [...]

Contributors, experts, and friends of your show can significantly enhance its quality, appeal, and success. Expanding your cast creates a bigger, more dynamic sound for any show. Local experts [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

 In recent years, I worked with a top 10 market program director who met with an experienced morning show for 60-90 minutes every day! Most of the time he spent pontificating and telling [...]

Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]

Successful shows and podcasts today are usually ensemble casts; A team of two or more strong players contributing equally. The quarterback host makes space for co-hosts. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]