What’s in a (Show) Name?
Listeners form an emotional bond with on-air hosts, and when a show is successful, it feels much the same as an in-person connection. An early step in deep relationships is learning a name. [...]
Expand Your Cast for Free
Contributors, experts, and friends of your show can significantly enhance its quality, appeal, and success. Expanding your cast creates a bigger, more dynamic sound for any show. Local experts [...]
Phrases That Keep Your Show Healthy
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Get Stars on Your Show Now
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
As a Program Director, How Often Should I Meet With the Show?
In recent years, I worked with a top 10 market program director who met with an experienced morning show for 60-90 minutes every day! Most of the time he spent pontificating and telling [...]
Are You a Commodity or a Brand?
Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]
From Sidekick to Center Stage
Successful shows and podcasts today are usually ensemble casts; A team of two or more strong players contributing equally. The quarterback host makes space for co-hosts. [...]
Randyism
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Craziest Thing at a Concert
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
New Show Checklist
According to Theodore Levitt, who was a Harvard Economics professor and editor of the Harvard Business Review, all brands go through four marketing life cycles. The cycles are: Introduction, [...]
