How Many Stars Does a Show Need to Succeed?
Is it better to have a radio/podcast show with a big-name star surrounded by sidekicks or an ensemble cast of equally talented players? Compare our industry to other entertainment. When was the [...]
You Are Not in the Radio Business!
In weekly sales meetings, my financial advisor, Gerhart, reminds his staff that they are not in the financial business, they are in the relationship business. The same is true in radio: [...]
Five Benchmarks for New Shows
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Five Benchmarks for New Shows
You never get a second chance to make a first impression. Many shows ultimately succeed or fail based on how they start in their first 60-90 days. For a brand new show, benchmarks are a clear, [...]
The Four Secrets of Heritage Shows
Whether starting a new show or maintaining an established program, heritage is an underestimated consideration for media personalities and media companies. The effect of heritage is often [...]
The Four Secrets of Heritage Shows
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
