“I don’t listen to radio.” You have probably noticed more people saying that in recent years. Sometimes, concerned broadcasters ask me about the uncertain future of AM/FM, and I [...]
When I became a manager in broadcasting, I noticed something surprising in my first contract negotiations with talent. I would offer a contract to a man and they would ask for more –pay, [...]
When the show debuted in 1999, I was fortunate to be coaching 2 Guys Named Chris at Rock 92 Greensboro, NC. It’s gratifying to see this morning show remain dominant not only in Greensboro [...]
What are the characteristics you need to become a successful radio/podcast personality? That’s a question I get from people starting podcasts and from young people beginning their radio careers. [...]
Today, successful brands stand for something bigger than their product, service, or show. For example, Patagonia is active in supporting our planet and climate change. Being known for [...]
2021 has been another catastrophic year with natural disasters, unnecessary violence, and the persistence of Covid variances. Yet we are grateful for our shows and clients that have served and [...]
As the saying goes, what you focus on grows. How do you maintain focus amidst a hurricane of distractions? What do you focus on, and what do you filter out? Focus is like internet bandwidth. [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
As a talent coach, I’m often asked, “What are the key ingredients for a great radio show?” The short answer is sticky content, HD characters, and excellent execution. Reflecting back over the [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]