O’Reilly Auto Parts or Walgreens are likely spending tens of thousands of dollars running commercials on your radio station. Yet, so many stations don’t take advantage of the free advertising on [...]
Last week, Randy Lane wrote that the key to competing against Spotify for in-car listening is personalities. “Focus on branding your high performing morning and afternoon shows, and do so as [...]
What’s the magic bullet for male-targeted radio shows and podcasts? Since we recently identified the one-two punch that propels ratings for female-targeted shows, several hosts have asked us that [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
I’m a runner. In one of the various group runs that I do here in Portland, I found myself running alongside Mark Remy, writer at Runner’s World magazine. Mark told me that the hardest part of his [...]
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]