The Most Important 8 Seconds of Your Show
Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]
Attention Span Blueprint
Let’s face it: your audience is in a big hurry. They’ve got short attention spans and a million options. If you’re not interesting, they’re gone. Think of attention as currency. Your job is to [...]
Are You Giving Away a Million Dollars a Year?
O’Reilly Auto Parts or Walgreens are likely spending tens of thousands of dollars running commercials on your radio station. Yet, so many stations don’t take advantage of the free advertising on [...]
What Will You Will Be Remembered For?
Last week, Randy Lane wrote that the key to competing against Spotify for in-car listening is personalities. “Focus on branding your high performing morning and afternoon shows, and do so as [...]
Male Breakthrough Benchmarks
What’s the magic bullet for male-targeted radio shows and podcasts? Since we recently identified the one-two punch that propels ratings for female-targeted shows, several hosts have asked us that [...]
Afternoon Is the New Morning
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Five Steps to Perfect Teasing
I’m a runner. In one of the various group runs that I do here in Portland, I found myself running alongside Mark Remy, writer at Runner’s World magazine. Mark told me that the hardest part of his [...]
Why do we Need to Talk to You Monday?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
