Teasing Is Great: Guess What’s Better?
During a recent coaching session, the show host had an enlightening moment, realizing that teasing is the radio’s version of clickbait. Like its digital counterpart, teasing is a hook that draws [...]
Capture Listeners With Serial
Audiences are captivated by episodic content like the dramatic series Yellowstone, the melodramatic series Virgin River, and successful podcasts like True Crime All the Time. Each episode reveals [...]
Show, Don’t Tell
Earlier this week on Clubhouse, consultant Loyd Ford asked me about talent coaching challenges. There are many that range from once-great shows that are in decline to new and inexperienced shows [...]
Randyism
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How to Be Half-Assed
Do you ever feel bad about doing something poorly?Anything worth doing is worth doing poorly because doing it poorly is better than not doing it at all. We want perfection immediately. We avoid [...]
Interview Insights From Oprah
We’ve been flooded with coverage of the Meghan and Harry bombshell interview. However, there’s much to be learned from Oprah’s masterful interview skills. Pre- and post-teasing CBS managed to [...]
Capture Returning Cume
Now that the cume is slowly returning to morning drive, don’t let them leave! We’ve experienced constant change during Covid, and listeners are unlikely to make another change and switch [...]
Why You Should Not Tease
Most successful radio, podcast and television shows keep audiences tuned in longer by teasing what is coming next. However, we sometimes encounter arguments – usually from management [...]
Be Extreme One Step at a Time
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
No Performance Without Measurement
Whether it is your career or your life, measure whatever you want to improve. Use my flabby, overweight self as an example. At age 54, my lifelong strategy of exercising off happy excesses [...]
