Archives

The Randy Lane Company has always believed that the future of radio is talent. We also believe storytelling that includes humor, drama and intrigue are the key ingredients for successful shows. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

One of the top challenges for radio shows and podcasts is creating fresh content. That’s why we created a comprehensive daily planning checklist to help jumpstart new content [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

When there are cultural shifts, it is important to emphasize different aspects of your character and content. The news cycle online and on television impacts your radio and podcast audience. Jeff [...]

How do radio personalities, who thrive on authenticity and topicality, acknowledge the hottest topic on earth? Saturday Night Live’s ratings are the highest in years, thanks to Alec Baldwin’s [...]

All brands go through four distinct marketing life cycles, according to Theodore Levitt, a Harvard Economics professor and editor of the Harvard Business Review. He identified the stages of [...]