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As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

TREND 1: AFTERNOON IS THE NEW MORNING Talent has become radio’s greatest distinguisher against market competitors and in the expanding audio space. In less than a year, personality-driven [...]

In view of the chaos we’ve been experiencing, there are three trends emerging for broadcasters on-air and on social media. LOCAL IS GROWING The appeal of local content with listeners was growing [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Over the years I’ve seen many threats and dire predictions for radio. MTV videos in the ‘80’s, the rise of social media, Pandora and Spotify, and YouTube in the 2000’s. I have always believed, [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

When there are cultural shifts, it is important to emphasize different aspects of your character and content. The news cycle online and on television impacts your radio and podcast audience. Jeff [...]

All brands go through four distinct marketing life cycles, according to Theodore Levitt, a Harvard Economics professor and editor of the Harvard Business Review. He identified the stages of [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]