How to Reach Resistent Talent
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The Most Important 8 Seconds of Your Show
Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]
Creative Habits of Top Media Performers – Part 2
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Conflict Sparks Engagement
Conflict on your show isn’t the enemy; it’s the secret sauce for deeper listener engagement. Think about your favorite sitcom, podcast, or morning show. Most of the laughs, tension, and memorable [...]
4 Smart Strategies for New Leaders to Give Feedback
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Boost Engagement: Embrace Vulnerability
In Jockline Daily Friday, Kidd Kraddick Show cohost Kellie Rasberry said, “I got to where I am today with 90 percent of the credit going to Kidd Kraddick, who taught me the importance of being [...]
What Brand Emotion Do You Own?
Jimmy Fallon says he spent years chasing a dream that wasn’t his. After his first stint at SNL, his goal was to become a movie star. He made two movies that bombed. Then he had a realization. “I [...]
Importance of Your Local Radio News
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The World’s #1 Brand
Taylor Swift is moving the needle more than any media personality, celebrity, influencer, or politician. Besides being a talented singer, songwriter, and musician, she’s also a positive role [...]
Are You a Commodity or a Brand?
Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]
