What Brand Emotion Do You Own?
Jimmy Fallon says he spent years chasing a dream that wasn’t his. After his first stint at SNL, his goal was to become a movie star. He made two movies that bombed. Then he had a realization. “I [...]
Importance of Your Local Radio News
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The World’s #1 Brand
Taylor Swift is moving the needle more than any media personality, celebrity, influencer, or politician. Besides being a talented singer, songwriter, and musician, she’s also a positive role [...]
Are You a Commodity or a Brand?
Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]
No Team Without Trust
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Set Up by a Friend
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Creative Muse
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
You Are Not in the Radio Business!
In weekly sales meetings, my financial advisor, Gerhart, reminds his staff that they are not in the financial business, they are in the relationship business. The same is true in radio: [...]
Randyism
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Where Have You Hidden a Camera?
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
