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The Randy Lane Company has always believed that the future of radio is talent. We also believe storytelling that includes humor, drama and intrigue are the key ingredients for successful shows. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Spring is a great time to initiate change, clear out the cobwebs, refresh and update. How about spring cleaning around your show’s features and benchmarks? It can be fun, inspirational and [...]

The one-two punch that propels female-targeted shows to big ratings is the combination of a sticky relationship benchmarkand relevant personal stories from the cast. Those stories connect best [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

The secret to success is getting listeners to come back to your show. Serial content gives listeners a specific reason to continue listening in the moment or to revisit your show tomorrow. The [...]

Storytelling, drama, and conflict related to an important incident creates killer content. A great example is War Of The Roses. War Of The Roses is a common multiple-segment benchmark on numerous [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Dave shares his thoughts on the future of AM/FM radio, podcasting, and begins with a story about how content ideas from his show take on a viral life of their own. DR: We came up with a bit about [...]