Boost Your Content’s Lifespan
I’m still surprised how many big-market shows—some in top 20 cities like San Diego—aren’t consistently posting their content on demand. One show hasn’t posted audio since November. That’s a [...]
Make or Break Your Show With Production
Great production can help image a show’s brand, make benchmarks more memorable, and help pump up the excitement. But like any sharp-edged tool, production sometimes does more harm than good. Here [...]
The 3-Minute Rule Signals Big Change
FREQUENTLY ASKED QUESTIONS Three of the most common questions Jeff and I are asked by talent and management are regarding stop-sets, meeting with talent, and when to run features. The hot topic [...]
Illustrated Storytelling
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How to Host a Solo Show
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Content Distribution
Your show is made up of a unique variety of elements. Yours may include music, talk, contests and games, news, stunts, pranks, topic segments, interviews, and various benchmarks. A step that many [...]
One, Two Punch = Higher Ratings
The Randy Lane Company has always believed that the future of radio is talent. We also believe storytelling that includes humor, drama and intrigue are the key ingredients for successful shows. [...]
Three Trends Impacting Radio
TREND 1: AFTERNOON IS THE NEW MORNING Talent has become radio’s greatest distinguisher against market competitors and in the expanding audio space. In less than a year, personality-driven [...]
The Perils of Predictability
In the latest addition of AdAge, M.T. Fletcher states that cable TV is dying, broadcast TV is on life support, and traditional sports like NFL football viewership have been declining. [...]
Do Benchmarks Still Work?
“Features and benchmarks are old-school radio. Why can’t we be more like unscripted podcasts and just shoot-the-s*#t?” Go down that road at your own peril. The best podcasts do [...]
