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Following another relentless round of layoffs and budget cuts, iHeart Media chairman Bob Pittman’s comments reignited radio’s still-raging debate about local versus syndication. The essence of [...]

Jimmy Fallon says he spent years chasing a dream that wasn’t his. After his first stint at SNL, his goal was to become a movie star. He made two movies that bombed. Then he had a realization. “I [...]

Contributors, experts, and friends of your show can significantly enhance its quality, appeal, and success. Expanding your cast creates a bigger, more dynamic sound for any show. Local experts [...]

Taylor Swift is moving the needle more than any media personality, celebrity, influencer, or politician. Besides being a talented singer, songwriter, and musician, she’s also a positive role [...]

“I don’t listen to radio.” You have probably noticed more people saying that in recent years. Sometimes, concerned broadcasters ask me about the uncertain future of AM/FM, and I [...]

Films, TV shows, sports teams, podcasts, and radio shows are built around well-branded personalities and performers. The same is true with authors. When airport passengers pick up a book for [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

The most effective advertising is based on three primary components: Strategic Campaigns We continue to see highly creative one-off commercials quickly forgotten, and worse; many people remember [...]

Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]

Great production can help image a show’s brand, make benchmarks more memorable, and help pump up the excitement. But like any sharp-edged tool, production sometimes does more harm than good. Here [...]