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The importance of radio’s local orientation has surged since 2016 according to Jacobs Media’s 2019 tech survey. You don’t want to be local just to be local. Be sure local content is relevant to [...]

To explain how character helps make an on air personality more memorable, I sometimes have players do a fun exercise called, How would Snow White do your traffic report? Radio traffic reports are [...]

We encourage talent to share stories and life experiences. Vulnerability is a powerful way to connect with the audience. However, if you are a new show or a new character on an established show, [...]