The Pictures Are Better on Radio
Using only audio, great broadcasters and podcasters make listeners “see.” How can your show create more impactful theater of the mind when you have too many tasks and not enough time? A couple of [...]
As a Program Director, How Often Should I Meet With the Show?
In recent years, I worked with a top 10 market program director who met with an experienced morning show for 60-90 minutes every day! Most of the time he spent pontificating and telling [...]
Are You a Commodity or a Brand?
Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even [...]
Game: Drunk or Slow
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Five Benchmarks for New Shows
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Five Benchmarks for New Shows
You never get a second chance to make a first impression. Many shows ultimately succeed or fail based on how they start in their first 60-90 days. For a brand new show, benchmarks are a clear, [...]
The Four Secrets of Heritage Shows
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
