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O’Reilly Auto Parts or Walgreens are likely spending tens of thousands of dollars running commercials on your radio station. Yet, so many stations don’t take advantage of the free advertising on [...]

We’ve been flooded with coverage of the Meghan and Harry bombshell interview. However, there’s much to be learned from Oprah’s masterful interview skills. Pre- and post-teasing CBS managed to [...]

Listening to radio on mobile devices, computers, smart speakers, and smart TVs continues to gain momentum. We advise clients to promote how to access their stations and shows on these devices [...]

Now that the cume is slowly returning to morning drive, don’t let them leave! We’ve experienced constant change during Covid, and listeners are unlikely to make another change and switch [...]

It’s the End of the World as We Know It – R.E.M. Covid continues to inflict instability on all of us, including morning radio. Cume is down as much as 50%, tune-in has shifted forward 75 [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

by Stan Main 1. Get out of the studio and meet listeners. Dedicate the time to contact different organizations, charities, clubs and let them know you are available to host any events they have. [...]

by Jon Miller, Director of Programming Services at Arbitron Earlier this summer when I spoke at the Morning Show Boot Camp in Miami, I used the opportunity to reinforce the importance of daily [...]