Three Trends Impacting Radio
TREND 1: AFTERNOON IS THE NEW MORNING Talent has become radio’s greatest distinguisher against market competitors and in the expanding audio space. In less than a year, personality-driven [...]
Do Benchmarks Still Work?
“Features and benchmarks are old-school radio. Why can’t we be more like unscripted podcasts and just shoot-the-s*#t?” Go down that road at your own peril. The best podcasts do [...]
4 Ways to Create Drama
In last week’s Content Ideas, we stressed the importance of drama to generate ratings. Here are four effective ways to create drama in your show. Storylines One of the best ways to engage [...]
Which Is More Successful: Content or Character Shows?
As a talent coach, I’m often asked, “What are the key ingredients for a great radio show?” The short answer is sticky content, HD characters, and excellent execution. Reflecting back over the [...]
Creating Fresh Content
One of the top challenges for radio shows and podcasts is creating fresh content. That’s why we created a comprehensive daily planning checklist to help jumpstart new content [...]
Radio 101 – The Stories of Others
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
The Power of Planning in Analogue
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Feature: Animal Stories
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
How To Enhance Features With Added Production Values
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
Tips on How to Judge Your Benchmarks
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
