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As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

What could you learn by studying your direct competitor? Consider taking a day off the air and listening intently to your main competitor with your program director, producer, and others whose [...]

Last week’s blog on contesting drew a polarized response. We are not saying abandon contests; we advise radio stations to avoid designated caller and text contests that only engage the small [...]

Why do some shows set up interactive topics that attract an overload of engaging responses and others get boring lists or zero responses? Interactive topics with listeners by phone, text and [...]

The human brain is wired to be interested in just about anything if it is presented in the form of a mystery. Movies like Top Gun cause us to ask, what will happen next? Sporting events like [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

In last week’s Content Ideas, we stressed the importance of drama to generate ratings. Here are four effective ways to create drama in your show. Storylines One of the best ways to engage [...]

Why are your phones not ringing??? The pandemic has made it more difficult to get callers to respond before 8AM. If you’re doing your show from home, getting phone calls on-air is about as [...]

Randy Lane with Bert Weiss and Kevin Rolston I value my decades-long friendship and creative partnerships with Bert Weiss of The Bert Show and Kevin Rolston of The KVJ Show (Kevin, Virginia & [...]

A frequent question from radio and podcast hosts that we coach is, “Have you heard any entertaining games lately?” The answer is YES! Before boring the audience with another “be caller nine now” [...]