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Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to [...]

Radio programmers have long believed contests persuade people to listen and listen longer. We are the only major medium still running them to encourage listening and to create awareness. The [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

On a multi-person show, do all hosts get equal airtime? Who should talk more? Who should talk less? Whose mic should be turned off most of the time? Mic balance is often an under-appreciated [...]

A young El Paso woman wrote to me about her first radio job. “I want to give it my all,” she said and asked my advice on what to read, learn and study. It has been 39 years since I stood where [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

2021 has been another catastrophic year with natural disasters, unnecessary violence, and the persistence of Covid variances. Yet we are grateful for our shows and clients that have served and [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

Social media has been on fire since Disney + released The Beatles: Get Back. For the first time, we are privileged to watch The Beatles create their last album in the studio. [...]

At the recent Morning Show Boot Camp in Chicago, one panel discussed how talent complaints are handled. Cumulus OM Atlanta and VP of Contemporary Programming, Louie Diaz shared that he screens [...]