Your Show or Digital: What Matters Most?
“Is our show or digital more important?” That’s a question I hear often from talent and programmers. Today’s personalities are expected to do everything: host a radio show, a podcast, a YouTube [...]
Boost Your Content’s Lifespan
I’m still surprised how many big-market shows—some in top 20 cities like San Diego—aren’t consistently posting their content on demand. One show hasn’t posted audio since November. That’s a [...]
Should You Time Shift Your Show?
We’ve been getting questions like these from clients all week: “Should we start the morning show at 6 rather than 5:30?”“Is it better to go on at 7 rather than 6?”“What about staying on from [...]
10 Trends Impacting Morning Radio
Last week, I had fun attending the Country Radio Seminar (CRS) in Nashville. Several people ask for a recap of my presentation. Here you go! Randy 1. America Wants to Escape The negative, bad [...]
