The Most Important 8 Seconds of Your Show
Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]
The Secret of War of the Roses
Storytelling, drama, and conflict related to an important incident creates killer content. A great example is War Of The Roses. War Of The Roses is a common multiple-segment benchmark on numerous [...]
The Secret of War of the Roses
As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]
