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One of the best growth tools you have is simple: listen back to your own show. Sometimes it’s cringy, sometimes it’s inspiring. Guest segments, even with big stars, often tank in PPM. They can [...]

Randy Lane with Bert Weiss and Kevin Rolston I value my decades-long friendship and creative partnerships with Bert Weiss of The Bert Show and Kevin Rolston of The KVJ Show (Kevin, Virginia & [...]

The one-two punch that propels female-targeted shows to big ratings is the combination of a sticky relationship benchmarkand relevant personal stories from the cast. Those stories connect best [...]

Last week, I had fun attending the Country Radio Seminar (CRS) in Nashville. Several people ask for a recap of my presentation. Here you go! Randy 1. America Wants to Escape The negative, bad [...]

Like all great content segments, start your show with a headline and content that grabs the listener’s attention. Condition listeners to know they will be entertained whenever they tune in. [...]

As a Randy Lane Company client, you will gain access to the largest storehouse of information available anywhere on talent development and performance, personality branding and the creative [...]

One morning a few years ago, Randy woke up in San Diego, tuned the hotel clock radio to KSON and began listening in preparation for his coaching session with morning hosts Tony and Kris. Randy [...]