Retire Your Persona Before It Retires You
I once hired and coached a morning host in a Top 3 market who enjoyed tremendous success for years. Twelve years later, he was still doing the same bits, delivering the same energy, and making [...]
Afternoon Is the New Morning
I was a new PD at Q101 in Chicago in the early 80’s when I noticed a strange phenomenon. At 3 pm all of the radios in the offices switched over to (competitor) WLS-FM to hear Steve and Garry. [...]
