Champion the Clip Culture
We don’t “sit down” with content the way we once did. Today, we consume ideas, information, and entertainment in short, fast, compressed moments, clips instead of complete narratives. We scroll. [...]
The Most Important 8 Seconds of Your Show
Back in 2007, when PPM ratings rolled out, Jeff McHugh attended an Arbitron seminar that revealed something shocking. The presenter paused, like he was about to deliver bad news about a loved [...]
Radio and Podcasting Similarities
There are many differences in the listening experience to radio shows and podcasts. Podcasts are more of a time investment, whereas, radio shows are typically listened to in short spurts. [...]
Make or Break Your Show with Production
Great production can help image a show’s brand, make benchmarks more memorable, and help pump up excitement. But like any sharp-edged tool, production sometimes does more harm than good. Here [...]
